Call to Action: (noun) Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as “Write Now,” “Call Now,” or (on Internet) “Click Here.” A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective.

A little while ago I put up an appearance in this comic in an auction to raise money for a charity near and dear to my heart, an Oral Cancer Walk in Nashville, TN. I posted about it briefly and moments after hitting “share” John Hayden, President of Antonelli, responded “How do we bid?” That’s John, first one to congratulate you, first one to lend support, first one to ask you if you need a hand…
Well John was the first bid (and the highest) so I asked him what would he like me to make his comic about? His e-mail response simply stated “…focus on the graduates.” That’s another thing you need to know about John, he’s all about the students.
Included in the comic above are the 27 second year Graphic Design students that I have had the amazing honor of teaching for the last two years. The school couldn’t be prouder of them and we wish them the absolute best in all that they will accomplish. On a personal note, they have been a really creative bunch and I really don’t have the words to thank them for not only all their hard work but for their support, laughter, creativity and honesty.
This strip is entitled “Call to Action”. It is a marketing term used to describe an element in an advertisement that encourages the audience to participate in some way, shape or form. It is also an invitation, one for all the students, to take action and push themselves to do amazing things. You will be missed. Good talk.
A GREAT BIG THANK YOU TO MR. JOHN HAYDEN for his generous donation!
(You can read a little about John in a previous strip here.)